AI does not have to fail for companies to build more capacity than its returns can justify. Our hypothesis is that spending on the next wave of data centres, chips and power is running ahead of what that capacity will earn. Whether firms keep building depends on the returns they expect over the assets' working lives, set against the full cost of building, powering and financing them. If those expectations weaken, new projects are likely to slow. This report examines the evidence for that hypothesis and what a slowdown would mean for businesses that rely on AI providers for their prices, capacity and terms.
The difficulty is that firms must decide what to build before they know how much customers will use it. Company accounts show large spending and growing cloud sales. Yet cloud revenue includes services that predate the current AI build-out. The same infrastructure can also serve several products.1 Those figures cannot tell us what one more AI data centre will earn. To assess the hypothesis, we examine the public clues we can observe: paying customers, contract commitments, reported prices, and reported financing and operating costs.
This report asks one question: whether the next round of AI capacity will earn its full cost. It does not forecast outside shocks such as export controls, energy prices, interest rates, regulation or a sudden fall in the cost of AI models. Each would work through the same comparison, changing either expected returns or costs, and each could strengthen or weaken the case for further building.
For a company with an established cloud business, new AI capacity may protect existing customers as well as win new revenue. Its return could therefore be real even where AI sales alone look modest. Rivals may face the same incentive, and some of what one firm gains could be market share lost by another. Building can then make sense for each firm while their combined investment exceeds what the wider economic gains justify.2 That possibility does not settle our central question: whether the next round of capacity will earn enough to cover each firm’s full costs.
